Welcome! I created Conquer London as a resource for anyone who’s looking to get into digital marketing. My name’s Ewan Ashton and I’ve been keeping up with the Internet’s rapid expansion over the past 10 years. In fact, I work as a freelance digital marketing in London, assisting many companies with their branding efforts. Nowadays, you’d expect every business to take advantage of digital marketing, but that couldn’t be farther from the truth. It’s a given that most big brands have dedicated social media accounts, and some of them are doing exceptionally well. But for many smaller and local businesses, marketing to potential customers online isn’t even on their radar.
Why You Need To Use The Internet To Your Advantage
“Back in the day,” we discovered new products and services through billboards, commercials, and word of mouth. It wasn’t uncommon back then for businesses to build their entire model on word of mouth. In fact, there are still a good number of companies like that out there today, too. The difference is, though, that more and more people are now consulting the Internet first. Whenever they have a question, or just want to know where they can find a service in their area, they immediately go to Google. From there, they can learn more about local businesses and even read reviews. In as little as five minutes, they can decide who their next contractor, plumber, or babysitter will be.
If your business doesn’t have an online presence, then you’re missing out on hundreds of potential new customers. And you should never say “no” to new customers. Even if your business is extremely successful right now, why not help it grow even more? Digital marketing is just what you need. There are so many different ways you can increase your online presence, from creating a website, to optimizing your existing site for search engines, to posting frequently on social media.
Wondering how to get started? Or are you not sure what would work for your business? Sit tight and explore Conquer London. If it turns out that I don’t answer your questions in my blog posts, then shoot me a line. I’d like to learn a little more about your business and help you in any way I can.